{"id":13205,"date":"2025-11-17T22:06:45","date_gmt":"2025-11-17T19:06:45","guid":{"rendered":"https:\/\/newagri.org\/?p=13205"},"modified":"2025-12-08T11:10:43","modified_gmt":"2025-12-08T08:10:43","slug":"leveraging-the-advantage-strategies-for-local-products-and-pdo-pgi-with-health-claims","status":"publish","type":"post","link":"https:\/\/newagri.org\/en\/lines-of-action\/leveraging-the-advantage-strategies-for-local-products-and-pdo-pgi-with-health-claims\/","title":{"rendered":"Leveraging the Advantage: Strategies for Local Products and PDO\u2013PGI with Health Claims"},"content":{"rendered":"

Summary<\/strong><\/h3>\n

New Agriculture New Generation announces the implementation of the program \u201cLeveraging the Advantage: Strategies for Local Products and PDO\u2013PGI with Health Claims<\/strong>\u201d. Its aim is to enhance the competitiveness of Greek products with high nutritional value by utilizing Health Claims as a tool for differentiation, extroversion and sustainable development.<\/p>\n

The program is addressed to agrifood businesses, cooperatives and producer groups seeking to strengthen their market position by combining expertise in regulatory frameworks with targeted strategies in marketing, sales, and exports. It follows on from the very successful program entitled “Enhancing the Position of High Nutritional Value Products<\/a>“.<\/p>\n

It is implemented by New Agriculture New Generation<\/strong>, through the founding donation of the Stavros Niarchos Foundation (SNF)<\/strong> and with the support of CrediaBank.<\/strong><\/p>\n

Program Objective<\/strong><\/h3>\n

The main goal is to train and support agrifood businesses so they can understand the regulatory framework and certification procedures, effectively integrate Health Claims into their strategies and enhance their competitiveness in both the domestic and international markets. At the same time, the program promotes the adoption of best practices in natural resource management, contributing to sustainable development.<\/p>\n

Learning Objectives<\/strong><\/h3>\n

The educational objectives include an in-depth understanding of the regulatory framework governing Health Claims, certification and documentation procedures and their connection to marketing, commercial strategy and exports. Participants will also acquire knowledge on the proper use and management of water resources, strengthening the sustainability of their production.<\/p>\n

Target Audience<\/strong><\/h3>\n

The program is addressed to businesses operating in the agrifood sector that produce PDO\u2013PGI products or intend to utilize Health Claims. It also targets cooperatives, producer groups and business executives involved in strategy, marketing, sales and exports. Priority will be given to businesses located in remote areas.<\/p>\n

Number of Beneficiaries<\/strong><\/h3>\n

A total of 15 businesses, cooperatives, or producer groups will benefit from the program. Up to three executives from each business may participate, with the total number of participants reaching 45 individuals.<\/p>\n

Program Structure<\/strong><\/h3>\n

The total duration of the program is 4 months.<\/p>\n

The program includes:<\/p>\n