The seventh experiential weekend of the Agrifood Leadership program, the first specialized leadership program in Agri-Food implemented by the New Agriculture New Generation organization, has concluded.
The seventh educational weekend took place in Larissa from April 19 to 21, sponsored by the company ATH. KOUIMTZIS S.A. The Agrifood Leadership program aims to give participants the opportunity to become part of a community of leaders, network with established professionals in the Agri-Food sector, and discuss new trends in production, processing, and the supply chain.
During the weekend, participants gained valuable knowledge on selecting appropriate markets and distribution channels for their products or services, implementing targeted marketing, and enhancing their market presence, with training by Mr. Babbi Filadarli, Owner of Global Greece & Export Marketing Coach. They also visited Bee Zeus Apiculture, where they discussed with Beekeeper-Breeder Mr. Ioannis Senko, and ARELAND Nuts Company, where they conversed with Mr. George Tsinooulis, President & CEO.
The Agrifood Leadership program of the New Agriculture New Generation organization is the first specialized Leadership program in Agri-Food in Greece. It lasts 90 hours and includes 8 experiential weekends with training, systematic networking activities, site visits to decision-making centers in the agri-food sector, leadership role activities, and 2 online training sessions.
The program’s modules include basic concepts such as Leadership, Analytical Skills, Marketing Principles, Governance, Agricultural Economics and Policy, and more. The goal of the program is to empower tomorrow’s Leaders in the Agri-Food Sector to prioritize sustainability, technology, inclusivity, market orientation, collaboration, adaptability, and resilience.
The Agrifood Leadership program is implemented by the New Agriculture New Generation organization through the founding donation of the Stavros Niarchos Foundation (SNF). The technical and strategic advisor is Rutgers University, USA.
Sponsors of the Experiential Weekends include COMPO EXPERT, ATH. KOUIMTZIS S.A., Batsolakakis Meat School and DayGroup, the Chios Mastiha Growers Association, the Consortium of Cooperatives of Producers’ Groups of Imathia, and the Union of Messinia. Program sponsors are BAYER and COSMOCERT. The air transport sponsor is SKYEXPRESS. The program is under the auspices of the Ministry of Rural Development and Food.
