TrophyΤροφή 2025 – The Event, the most dynamic gathering for innovation and sustainability in the critical agrifood sector, will take place on Thursday, December 4, 2025, from 18:00 to 21:00, at the “Manolis Anagnostakis” Hall in the Thessaloniki City Hall.
The event marks the culmination of the annual TrophyΤροφή initiative, implemented by New Agriculture New Generation consistently since 2019, through the founding donation of the Stavros Niarchos Foundation (SNF).
This year, the initiative included 8 highly successful TrophyΤροφή Meet-Ups, held across 7 cities in Greece, with the participation of dozens of students and startuppers. The Meet-Ups were carried out in collaboration with educational institutions, industry businesses, local chambers, municipalities and regional authorities, creating a strong link between the new generation, innovation and the real agrifood economy.
This year’s TrophyΤροφή concludes with the event “AgriFood: From Innovation to Sustainability.” The Final Event will focus on shaping a strategy for innovation and sustainability in Greece’s agri-food sector, highlighting the connection between innovation and entrepreneurship in the new agricultural reality, as well as the challenges and opportunities emerging in the modern food chain. Additionally, during the event, the winning teams of the TrophyΤροφή Meet-Ups 2025 will be presented, and the top entrepreneurial idea of the year will be announced.
Panels and talks will feature representatives from institutional bodies, academic institutions, industry companies, startups and research organizations, covering critical issues shaping the future of the agrifood sector.
TrophyΤροφή 2025 – The Event Program
18:00–18:10 | Arrival
18:10–18:30 | Welcome Remarks
18:30–18:40 | TrophyΤροφή 2025 Review
18:40–18:50 | TrophyΤροφή Stories
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Machi Symeonidou, Managing Director, AgroApps
18:50–19:30 | Growing Innovation: Innovation & Entrepreneurship in the New Agricultural Reality
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Rania Menkisoglou, President of KΕAGRO & Professor Emerita, Department of Agriculture, A.U.Th.
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Stefanos Kamperis, CEO, Staramaki
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Vasilis Sotiroudas, Co-founder & COO, Centaur Analytics
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Stella Psarropoulou, Officer, Project Programming & Monitoring Department, Alexandria Innovation Zone S.A.
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Moderator: Vivi Andritsou, Journalist
19:30–19:50 | Break
19:50–20:00 | TrophyΤροφή Stories
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George Meleneklis, CEO, ΜΕΝΟΙΚΙΟ
20:00–20:40 | Feeding the Future: Sustainable Models & New Challenges in the Food Chain
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Dimitris Aidonis, Chair, Department of Supply Chain Management, IHU
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Athanasia Goula, Associate Professor, Food Science & Technology Division, School of Agriculture, A.U.Th.
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Sofia Lallou, Chair of Environmental Science Program, Perrotis College
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Thanasis Bletsas, Sustainability Manager, MAKVEL – EURIMAC
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Moderator: Stavros Papadopoulos, Entrepreneurship & Innovation Senior Manager, New Agriculture New Generation
20:40–20:50 | Presentation of Teams
20:50–21:00 | Announcement of Winners – Awards & Closing
The overall coordination of the event will be conducted by journalist Chrysa Fosskolou.
Sponsors of the Final Event are: NISSOS Beer, Christodoulou Family Vital Nutrition Cereal Bars and Dirfys.
Participation is free of charge, and certificates of attendance will be provided to all interested participants.
Read more here.
