Entrepreneurship in the primary sector broadly contributes to the renewal and strengthening of the local economy and society, creating new opportunities and prospects for Greek agricultural products. The agri-food sector also offers numerous opportunities for startups, as high technology and data utilization play a key role in it. Additionally, scientific research generates new propositions in agri-food technology, which present significant capital-intensive business opportunities. At the same time, it is essential to educate the end users of the solutions provided by startups. The organization “New Agriculture New Generation” has designed and implements comprehensive support and acceleration programs for new entrepreneurship, strengthening the startup ecosystem.