What is TrophyΤροφή?
TrophyΤροφή is a pioneering initiative that invests in developing and strengthening Greece’s agrifood innovation ecosystem. It showcases and rewards innovative business ideas and startups in agritech, foodtech and agrologistics whose products and services use innovative technologies, including those at an early stage of development.
Meet-ups are a core feature of TrophyΤροφή. Through panel discussions, fireside chats and hands-on ideation exercises, participants connect with experienced entrepreneurs, academics and industry experts, gain practical knowledge and expand their professional networks.
New Agriculture New Generation has organised TrophyΤροφή since 2019, with the support of a founding grant from the Stavros Niarchos Foundation (SNF). The initiative has collaborated with most universities and research institutions, as well as multinational companies and venture capital firms.
To date, the initiative has supported 150 startups and business ideas, providing advisory support and access to essential networks in Greece and abroad. This support helps them develop commercial and business solutions that address current challenges in the agrifood sector.
TrophyΤροφή is a dynamic programme that mobilises the agrifood innovation ecosystem,
creating opportunities for new ideas to develop into promising business propositions. It is
designed for teams and startups working in agritech, foodtech and agrologistics that are
developing innovative products, services and technological solutions, even at the earliest
stages.
TrophyΤροφή in numbers
Meet-ups → Idea development & mentoring → Evaluation → TrophyΤροφή – The Event
Throughout the programme, a series of Meet-ups will take place at different locations across Greece. One winning team will be selected at each Meet-up and will receive advisory support from KEMEL to further strengthen and develop its business proposition. The winning teams from the Meet-ups will compete for the overall TrophyΤροφή award, with the winner announced at TrophyΤροφή – The Event.
Students, researchers, startup founders, farmers, agrifood professionals, teams and startups that are developing or wish to develop innovative products, services and technological solutions in agritech, foodtech and agrologistics.
The programme is supported by Grow, an initiative of the European Union’s EIT Food. The Citi Foundation, through the BE Future Ready programme, supports three Meet-ups and the award ceremony, while DS Smith supports two Meet-ups.
The Hellenic Volunteer Managers Centre (KEMEL) and Deloitte provide advisory support. The Chamber of Corinthia hosts the local Meet-up, while Envolve Entrepreneurship supports the overall winning team.
