Effie is leading the non-profit organization New Agriculture New Generation since its inception in 2018.
In the last 5 years, New Agriculture New Generation has supported 33,000+ professionals and 250+ small, family-owned agrifood SMEs and startups, contributing to the establishment of new farmers’ groups and the development of numerous agri-food products. It has created an extensive network of partners and supporters, maintaining a strategic partnership with Rutgers University, USA.
The organization creates value for the Greek economy with a x6.9 leverage effect, promoting sustainable agriculture and food processing as a career of choice for the younger generation. Its programs enhance climate action, food security, rural development and gender equality, actively contributing to 11 out of the 17 Sustainable Development Goals of the UN.
Under Effie’s leadership, New Agriculture New Generation has received national and international recognition and distinctions: it was acknowledged as European Best Practice by DG Agri, European Commission; was congratulated by the Prime Minister at the 86th TIF; participated in 3M Impact Global program; participated at the ECOSOC Youth Forum 2023 of the United Nations, invited by the Hungarian Government. Today, New Agriculture New generation is expanding its activities in the Mediterranean with an upcoming collaboration with the General Fisheries Commission for the Mediterranean of the Food & Agriculture Organization of the United Nations on sustainable aquaculture.
Effie was recognized for her work as an NGO leader in Kathimerini’s “Women Leaders” publication. She is a member of the Board of Directors of the Smart Agro Hub Competence Center, as well as member in several industry think tanks, such as the Agrotechnology Committee of the Greek-American Chamber of Commerce, the AgriBusiness Committee of the Greek-German Chamber of Commerce; the Agricultural Development Committee of the International Chamber of Commerce Women, Hellas; and the “Greek Nutrition 2.0” Committee of the Ministry of Agricultural Development and Food. She frequently contributes with opinion articles on capacity building, women entrepreneurship and empowerment in the agri-food sector.
She is an experienced marketing strategy professional with a proven track record of successfully delivering complex international projects in SE Europe. Among others, she led landmark projects of national importance, such as Destination Greece’s brand and marketing strategy, the largest communication consultancy project ever initiated in the country, and Greece’s Wine Sector’s first ever international branding & strategic marketing plan.
She holds an Integrated Master in Chemical Engineering (Aristotle University of Thessaloniki), a Master in Cultural Management (City University of London) and a Professional PGDip in Marketing (Chartered Institute of Marketing of London). She is a trainer, certified business coach, an Associate of the Chartered Institute of Marketing London, mentor in several entrepreneurship programs, a professional flutist and a volunteer with Make-A-Wish-Greece.
