The Program

TrophyΤροφή is a pioneering initiative that invests in the development and enhancement of the Greek agri-food innovation ecosystem by identifying and rewarding innovative business ideas and startups operating in the fields of agrotechnology, food technology, and agrologistics. These businesses offer products and services that incorporate cutting-edge technologies, even at early development stages.

Since 2019, New Agriculture New Generation has been organizing Trophy – Τροφή with the founding donation of the Stavros Niarchos Foundation (SNF). The program has collaborated with numerous universities, research institutions, multinational companies, and venture capital firms.

To date, this initiative has supported 150 startups and business ideas. At the same time, participants have received advisory support and the necessary networking opportunities in Greece and abroad to develop commercial and entrepreneurial solutions addressing contemporary challenges in the agri-food sector.

Who Can Participate

The program is open to students, researchers, startup founders, farmers, and professionals in the agri-food sector.

Program Duration and Structure

Eight Meet-ups are planned across seven cities in Greece, offering over 50 hours of advisory support to selected business ideas. Additionally, dozens of panels & fireside chats will take place, featuring experienced entrepreneurs, academics, and industry experts who will provide valuable insights to participants. Three of these Meet-ups will be held with the generous support of DS Smith.

The top ideas from each Meet-up will compete through an online evaluation and voting process by a panel of experts. The winning team will be announced at the Trophy – Τροφή final event at the end of the year.

Meet-Up Trophy – Τροφή 2025 Schedule:

1. March 12 | Aristotle University of Thessaloniki & University of Macedonia | Thessaloniki
2. March 20 | Agricultural University of Athens | Athens
3. March 27 | International Hellenic University | Katerini
4. May 6 | Perrotis College, American Farm School & American College of Thessaloniki | Thessaloniki
5. May 8 | Democritus University of Thrace | Kavala
6. May 15 | University of Western Macedonia | Florina
7. May 31 | Ierapetra
8. October 14 | Corinth

Benefits of Participation

Participants—including students, researchers, and startup founders—will have the opportunity to showcase their innovative ideas in front of top executives and industry experts. The program aims to foster entrepreneurship in the agri-food sector by promoting new, sustainable, and differentiated business proposals.