TrophyΤροφή 2026 continues in Athens, focusing on the green transition in agrifood
This year’s TrophyΤροφή continues with Athens as its second stop. The 2nd Meet-Up will take place on Wednesday, 7 October 2026, from 17:00 to 20:30, in the Multipurpose Hall, 2nd floor, Administration Building, at the Agricultural University of Athens.
Under the theme “Green Transition in Agrifood: Innovation and New Challenges”, the second TrophyΤροφή 2026 Meet-Up brings together representatives of agrifood businesses, organisations supporting entrepreneurship and innovation, academics, students, researchers and startups. The aim is to highlight the direct connection between the environment, primary production and food, as well as innovative solutions and tools that can contribute to the green transition and a sustainable future.
The TrophyΤροφή Meet-Up is supported by EIT Food GROW and the Citi Foundation, through the BE FUTURE READY programme, and is co-organised with the Agricultural University of Athens.
TrophyΤροφή is a programme run by New Agriculture New Generation that mobilises the agrifood innovation ecosystem, enabling new ideas to develop into promising business proposals. It is aimed at students, researchers, farmers, agrifood professionals, startup founders and team members, as well as teams and startups developing—or seeking to develop—innovative products, services and technological solutions in agritech, foodtech and agrologistics.
The event will open with welcome remarks, followed by an introduction to TrophyΤροφή 2026 and the day’s programme.
The first panel discussion, titled “Agrifood as a Driver of the Green Economy”, will focus on the agrifood sector’s role in strengthening the green economy and on new approaches that can contribute to a more sustainable development model.
The panel will feature:
- Vasilis Stenos, Founder & CEO, Solmeyea
- Grigoris Moschopoulos, Unit Support Squad Lead, BAYER
- Ioannis Zafeiriou, Managing Director, S-CUBE; Agronomist; PhD, Agricultural University of Athens
- A representative of an agrifood business
The panel will be moderated by Gianna Balafouti, Senior Editor, Cantina & Food Product Development Mentor.
The second panel, titled “Innovative Tools for the Green Transition and a Sustainable Future”, will highlight the role of innovation and new tools in shaping a greener, more sustainable agrifood sector.
The panel will feature:
- George Lignos, Founder & CEO It’s Alive
- Thomas Bartzanas, Professor and Vice-Rector for Research & Innovation, Agricultural University of Athens; Founder, GrowEdge
- Konstantinos Demestichas, Professor, Agricultural University of Athens
- Panagiotis Papadopoulos, Head & Co-Founder, Open Farm Agora
The second panel will be moderated by Katerina Papadouli, Head of the Technology Transfer Office, Agricultural University of Athens.
Following the panels and the audience discussion, the programme will continue with an ideation workshop, where participants will work on the themes and challenges explored during the event. The TrophyΤροφή Meet-Up will conclude with a presentation of the ideas developed during the workshop.
Bring your idea and let’s develop it together!
About TrophyΤροφή
New Agriculture New Generation has been organising TrophyΤροφή since 2019, with a founding grant from the Stavros Niarchos Foundation (SNF). To date, the programme has supported more than 150 startups and business ideas, providing access to mentoring, specialised advisory support and an extensive network of contacts in Greece and abroad.
Each TrophyΤροφή 2026 Meet-Up selects one winning team, which receives advisory support from KEMEL to further strengthen and develop its business proposal. The winning teams from the Meet-Ups will compete for the overall TrophyΤροφή award, which will be announced at TrophyΤροφή – The Event in Thessaloniki.
TrophyΤροφή 2026 is supported by the EIT Food GROW Project and the Citi Foundation through the BE FUTURE READY programme, which supports three Meet-Ups and the final event, and provides the cash prize for the overall winning team.
Envolve Entrepreneurship offers the overall winning team a place in the bootcamps of EnvolveXL, its accelerator programme for early-stage startups. Advisory support is also provided by the Hellenic Volunteer Managers Centre (KEMEL) and Deloitte.
Certificates of attendance will be provided.
